We use many financial services in our day-to-day life, using e-money to take trains, withdrawing money from ATMs at convenience stores, or taking out life or auto insurance. If you have interests in investing, you may also be investing in stocks or investment trust funds.

Have you ever felt that it would be even better if it was just a little more convenient, or that?

In addition, financial institutions that provide their respective financial services are constantly striving to improve their services and streamline their operations.

For the “Financial Innovation Category”, Tokyo residents and businesses are invited to submit any dissatisfaction they feel, or requests they have regarding the BtoB or BtoC services in Tokyo, or services they wish. Tokyo Metropolitan Government will choose the theme to be resolved from these applications, and ask domestic and foreign financial companies offering relevant solutions to apply for.

From the applicants, the best three examples will be chosen by 2 judging processes and awarded in February 2022. The first, second and third prize winner receive 10M JPY, 5M JPY, 3M JPY, respectively.



Submission of needs and challenges (May 10th ~ June 10th)

Submission of resolutions (July 1st ~ August 31st)

1st Judgement (September(TBD))

Final Judgement (December(TBD))

Award Ceremony (February, 2022(TBD))

Call for


* Application for Financial Innovation Category has now closed. Thank you for your application.

The Tokyo Financial Award "Financial Innovation Category" sets themes to be solved based on the needs and issues related to financial services received from the citizens and companies in Tokyo, and invites applications from financial businesses that contribute to solving these needs and issues.

We evaluate solutions based on some factors, including the degree of meeting themes, solution’s originality and innovativeness and its feasibility.

Of the applicants, we will provide a support program to about 5 domestic companies and about 10 overseas companies to help them brush up their ideas for commercialization.

After the program, a final screening will be conducted and the top three companies will be announced at an award ceremony (scheduled for early February 2022). The top three companies will be announced at an awards ceremony to be held in early February 2022. The prizes will be 10 million yen, 5 million yen, and 3 million yen, in descending order.

We look forward to receiving applications from as many businesses as possible.


For companies selected after the First-Stage screening, we will provide support programs to brush up the products and services they develop and offer, including holding preliminary seminars, mentoring/business meetings, networking events, and business matching opportunities.

For details, please refer to 6 Benefits (1) Support Program in the application guidelines.

Click here to know more about mentors that participated in Tokyo Financial Award 2021.